Wheels and wheel building is our genesis. Over twenty years ago after a learning experience with an onine wheel order we decided that if we can't beat them we can join them. Velo-smith.com was born. Taking the time to study the art and craft of wheelbuilding with Pete Cowling himself instructed by Gurt Schreiner (DT SWiss the Art of Wheel Building) we arrived many years ago armed with the techniques and have ever since been putting it into practice and learning all the time.
A handbuilt wheel will in our opinion always out-perform a factory built wheel.